Our Story
A New Generation
Times of great change and uncertainty demand innovation, that is when A.N. JAIN was born. The idea of A.N. JAIN was co-founded by two brothers - Atishay and Nishaant Jain. Being the 4th generation in a family of jewellers, they have witnessed tradition that has lasted for centuries before them. With changes in people’s buying behavior, the brothers realised that it was time to re-align, re-educate and re-imagine what jewellery means. Lab Grown Diamonds are changing the face of the luxury jewellery industry all over the globe and it is time that this innovation becomes mainstream. People are becoming more aware of the environmental, social and financial impact of their decisions and it’s time that the jewellery industry adapts to cater to the future.
Our Mission
Our mission is to make lab grown diamonds mainstream in the jewellery industry. We believe in new technologies which improve tradional processes by eliminating waste and reducing the amount of resources required.
We want everyone to have something that can be passed on to the next generation. A piece of themselves which has the potential to have a tremendous amount of meaning behind it.
Our Values
We maintain a high level of environmental responsibility by ensuring use of meterials like lab grown diamonds and recycling old gold jewellery which reduces the damage done to the environment drastically.
We believe in Corporate Social Responsibility, sustainability and fair work. We respect people of all backgrounds and believe in giving everyone a space where they can be themselves.